A disruptive technology strategist at the intersection of Marketing, Technology and Growth, Jonnice Slaughter is a Digital Marketing and Business Transformation Strategist at Growth Hack Strategist. She started her career as a Publicist and Marketing Specialist for B2C firms in the entertainment and health / fitness industry, before moving on to do Advertising at Icon Media Direct. After working with a tech start-up during social media’s infancy, she leveraged her experience to land the Advertising and Social Media role at Montblanc, where she was responsible for their marketing efforts in the North America (NA) region. Her duties ranged from managing agencies, developing and maintaining the marketing strategy, fiscal budget responsibilities to representing Montblanc’s NA region on a multi-year cross-functional business transformation advisory panel for their parent firm.
As a perpetual learner, the experience and exposures at Montblanc influenced her decision to earn her MBA, where she focused on startups, consulting, marketing analytics and global marketing / branding. During her MBA program, she continued to enhance her business acumen by working for and consulting with a diverse range of organizations, across varied industries from consumer finance to technology, including IBM. From startups; large corporations; private sector; and nonprofits, Jonnice provided strategic marketing and technology solutions, digital marketing strategy, RFP management for business infrastructure transformations to executive leadership coaching.
Driven by a mission to unlock business growth opportunities, Jonnice Slaughter helps C-Suite executives reimagine their business offerings, customer experience and engagement through performance data analytics, multi-channel platform integrations and bespoke management solutions.
Outside of the office, Jonnice enjoys hosting workshops for entrepreneurs, advising startups, serving as the Vice-Chairperson for foster care parenting / adoption advocacy nonprofit, advocating for the disadvantaged in the digital divide, teaching technology to seniors and spending time with her family.